Sex in advertisement nr 3

This is an advertisment for D&G clothing.

I think that the target group are men in their 20's. Because the guys in the advertisement looks like the ideal man in his 20's. That is how society think you should look when you're around 25.

The message might be that if you wear D&G's clothing you will look like this. I mean, they all look hot, and so will you, if you buy Dolce and Gabbana.

I disagree with this. Of course you won't suddenly be tanned, muscular and hot just because you have Dolce and Gabbana clothes...

This is a pure physical image if you think of the sexpart. It doesn't look like the guys like her as a person, they're just after her body. She doesn't look to satisfied with the guys either... The people on the image doesn't have a relationship on an emotional level.

I think that sex is portrayed very negativly in this picture. It looks like the guys are going to rape her and she doesn't want to be there at all.

The woman is just lying their, it looks like she is giving up. I get the feeling that she is thinking "Alright then... let's get this overwith."

One of the older guys is holding her arms, like he is holding her down which indicates of what I mentioned before - they're probably going to rape her.

The girl is in the front of the picture, for us to see her clearly. She is sourrounded by guys, they are both in the foreground as well as in the background. All one them, waiting for their turn. All the guys are active in this picture - they are about to rape her. The woman is just lying there... as I said - she's giving up.

This is a very negativ depiction of relationships and sexuality. The woman is an offer and the men are the preditors.

Sex in advertising nr: 2

This is an ad who's trying to sell English lessons.

The target group is really everyone; you have the old couple in the front seat but also the children in the backseat. Which indicates on the fact that everyone should be able to understand English.

The obvious message in this commercial is that if you don't know how to speak English, you will end up in embarresing situations just like the grandparents playing this very sexist song for their grandchildren.

I agree with the message completely. Because this could actually happen, and it happens more often than you know. I've been in a simular situation myself...

The sex in this advertisement is totaly based on the physical sex... obviously...

They portray sex in a very brutal way I think. They use words which has a very brutal feeling... But the sex in it's conent is hilarious if you ask me! The grandparents really like this music and are really in to the song. Because they can't understand what the song is about.