This is an ad who's trying to sell English lessons.
The target group is really everyone; you have the old couple in the front seat but also the children in the backseat. Which indicates on the fact that everyone should be able to understand English.
The obvious message in this commercial is that if you don't know how to speak English, you will end up in embarresing situations just like the grandparents playing this very sexist song for their grandchildren.
I agree with the message completely. Because this could actually happen, and it happens more often than you know. I've been in a simular situation myself...
The sex in this advertisement is totaly based on the physical sex... obviously...
They portray sex in a very brutal way I think. They use words which has a very brutal feeling... But the sex in it's conent is hilarious if you ask me! The grandparents really like this music and are really in to the song. Because they can't understand what the song is about.
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