1) What are the economic implications of this decline in newspaper readership? How have newspapers been affected by the creation of an online advertising industry?
Answer: The advertisers has moved to the web. This means that the newspapers are loosing important advertising money. The newspapers earn less money on their papers and more money on the web.
2) What effect has this had on the structure of newspapers? (hint: there are several answers to this question)
Answer: This means that people don't skim through the paper and they will only read the news that really appeals to them. You'll just search for Obama and will skip the thing you don't want to read. Which means that advertisers has to choose were to put their advertisement.
3) How are online newspapers adapting to the rules of online marketing? What type of news stories generate the most/least amount of revenue?
Answer:
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