Sex in advertising nr 1

1st ad.

http://www.youtube.com/watch?v=zuiBxtiC-d0&feature=related

The product being sold by the ad is Levi's jeans.

I think they have chosen men and women in their 20s for their target group. It surely is a commercial for the westworld - two white people having sex. Our culture accepts this type of commercial while I don't think it would be as popular in iran or china... if it even would be shown. I strongly believe it wouldn't.

The message of this ad is Levi's thorough all times. At first your just confused - you think you're about to see some skin and then he has a pair of jeans under his jeans... And then, suddenly it strikes you. You realize that it is Levi's showing their jeans thorough time and taht they have gone from 1930s till 1980s. That's when I realized the point of this commercial, when she wore 1980s clothing.

I agree with the message, I mean, Levi's has been here for a while and will still be here for a while ahead I think.

I think that the woman and the man in this commercial both have an emmotional and physical attraction to each other. They look like they have a teenage crush on each other. Which I believe is a positive way to portray sexuality. They are really inlove and they look like they both want it badly. It doesn't feel like the man wants it more than her like it usually is when sex is shown in commercials.